by Joe Harrison | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...
by Joe Harrison | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
by Joe Harrison | Apr 3, 2019 | Broadcast, Goal Management, Radio, Sales, Television, TV
So, how much money do you want to make this year? Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none of his business.” And in fairness, you are correct, it is none of my...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Jan 22, 2019 | Branding, Media, Online Training, Sales, Training Trends
In sales, it’s always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one’s life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these...
by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
