by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
by Joe Harrison | Jun 7, 2022 | Digital Sales, Marketing Pros, Sales, Sales Relationships, Sales Training, Selling
In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
by Joe Harrison | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
by Joe Harrison | Mar 2, 2022 | Communication, Creativity, Sales Relationships, Team Dynamics
Too often, we, as sales professionals get wrapped up in our own world — making calls, entering orders and finishing up report after report for accounting. It’s easy to become captive to our cubicle and computer screen and miss the prospects and ideas right...
by Joe Harrison | Feb 17, 2022 | Prospecting, Sales, Sales Relationships
We all know building a quality client pipeline takes time and perseverance. When asked in a recent study what is the most challenging part of the sales process, it was no surprise that 80% answered prospecting and pipeline building was the most difficult. Here are...
by Joe Harrison | Jan 24, 2022 | Prospecting, Renewals, Sales, Sales Relationships, Sales Training, Selling, Success
Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
