by Joe Harrison | Mar 12, 2020 | Advertising, Advertising In A Down Economy, Economy
We’ve heard from many of you in response to clients or potential clients looking to opt-out and/or cancel advertising due to the coronavirus and economic downturn concerns. If this is something that you’re dealing with, I would invite you to log into your...
by Joe Harrison | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
by Joe Harrison | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling
Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...
by Joe Harrison | Jun 28, 2018 | Advertising, Branding, Local, Media
What’s one of the biggest complaints in our industry? There are no good salespeople to hire! While we understand the frustration, there are good people out there, but unfortunately a career in broadcast sales isn’t always on their radar screen. In effort to...
by Joe Harrison | May 2, 2018 | Advertising, Branding, Local, Media
At P1 Learning we’re out to save the world one local store at a time; or as a media company, why should you be concerned about promoting your audience to shop local? Back in 2010 American Express invented Small Business Saturday on the first Saturday after...
