by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
by Joe Harrison | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...
by Joe Harrison | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
by Joe Harrison | Feb 20, 2019 | Curriculum, Employee Training, Note Taking, Online Training, P1 Learning, P1 Plus, Retaining Employees, Sales Training, Selling, Training
Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies, and one of the main reasons is because they don’t understand...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Aug 30, 2017 | Broadcast, Media, Recruitment, Sales Training
What is the #1 complaint we hear? “Great sales people are impossible to find!” With the low unemployment rate, it is becoming more and more competitive to locate, attract and hire new sellers. It takes commitment, time, manpower and strategy to...
