As sellers, we’re always looking for tips, tricks… anything to make our lives just a little easier. Listen, media sales can be a challenging and competitive industry and to be the best, one must be willing to put in the time and effort to build a client...
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
So, you’ve established yourself as a great sales professional. You consistently meet or beat quotas, your sales are consistently growing and you have built a reputation as one of the best. So where do you go from here? While many marketing professionals are more...
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
