In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...
So, you’ve established yourself as a great sales professional. You consistently meet or beat quotas, your sales are consistently growing and you have built a reputation as one of the best. So where do you go from here? While many marketing professionals are more...
One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.” In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
We all know building a quality client pipeline takes time and perseverance. When asked in a recent study what is the most challenging part of the sales process, it was no surprise that 80% answered prospecting and pipeline building was the most difficult. Here are...
Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
