by Joe Harrison | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
by Joe Harrison | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling
When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...
by Joe Harrison | Aug 24, 2020 | COVID-19, Innovation, Motivation, Sales, Sales Relationships, Selling, Small Business, Workplace
According to a recent article from the Washington Post, more than 100,000 small businesses have closed their doors forever this year, and sadly, that number is still on the rise. This is scary numbers that keep small businesses up at night, but those who remain...
by Joe Harrison | Apr 9, 2020 | Advertising In A Down Economy, Selling, Small Business, Work Performance
According to the SBA (Small Business Administration), the US has 30.2 million small businesses that make up 47.5% of today’s workforce. Impressive! But for many of these business owners, the last several weeks have been a roller coaster of emotions… and I...
by Joe Harrison | Mar 4, 2020 | Communication, Customer Service, Networking, Sales, Sales Relationships, Selling
Ah, prospecting. No, we’re not in the old west panning for gold in California… although, there is a case for sifting through rock and mud to find a few flakes of gold, right!? Instead, we’re talking about prospecting for potential clients. For those...
by Joe Harrison | Dec 4, 2019 | Broadcast, Media, Sales, Selling
Jennifer Lane heads up our marketing team at P1 Learning, and she does a terrific job of creating timely topics for our social media efforts. Late last week, she sent me an email regarding “the perfect topic” for our final message of the year. I was expecting to spend...
