by Joe Harrison | Sep 25, 2019 | Goal Management, Movitvation, Performance, Sales, Sales Relationships, Selling, Success
Growing up, we all played the game “make-believe”. You know what I’m talking about… the ability to fly, to be invisible, have x-ray vision, etc. In short, we were able to be someone or something that we wish we could be. However, as we grew...
by Joe Harrison | Aug 7, 2019 | Branding, First Preference, Marketing, Sales
The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...
by Joe Harrison | Jun 18, 2019 | Cold Calling, Prospecting, Sales, Sales Cycle
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
by Joe Harrison | Jun 7, 2019 | Sales, Training
There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome). S.O.S. is the quest to always be in search of the newest, latest, and hottest ideas and concepts. And like...
by Joe Harrison | May 22, 2019 | Broadcast, Education, Internship, P1 Futures Program, Radio, Sales, Training
Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...
by Joe Harrison | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...
