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10 Tips For Your First 10 Days

by Joe Harrison | Jul 8, 2020 | C.N.A., COVID-19, Online Training, Sales, Sales Training, Training, Workplace

Over the past several months the majority of us have gone from working an 8am to 5pm job at the office to working from home… when/as we can. Listen, it’s been a challenge and as many of us gear up to head back into the office, it’s safe to assume...

Welcome To The Business! (It Only Gets Easier From Here)

by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training

My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...

How To Get Students Interested In Broadcast Sales

by Joe Harrison | May 8, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training, Television, TV

It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they’re especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to...

Top Questions College Students Ask About Broadcast Sales

by Joe Harrison | Apr 16, 2019 | Broadcast, Curriculum, Education, P1 Futures Program, Radio, Sales, Sales Training

With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...

Onboarding Myths

by Joe Harrison | Feb 20, 2019 | Curriculum, Employee Training, Note Taking, Online Training, P1 Learning, P1 Plus, Retaining Employees, Sales Training, Selling, Training

Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies, and one of the main reasons is because they don’t understand...

Conducting a Customer Needs Assessment (C.N.A.)

by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends

As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
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