by Joe Harrison | May 18, 2021 | Sales, Sales Cycle, Sales Relationships, Selling
It’s really quite simple… people need to purchase both goods and services to help run their own businesses. So why do our customers and/or potential customers hesitate to buy from us? On the flip side for our own businesses to survive we need to sell our...
by Joe Harrison | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
by Joe Harrison | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
by Joe Harrison | Jun 18, 2019 | Cold Calling, Prospecting, Sales, Sales Cycle
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
by Joe Harrison | Feb 6, 2019 | Marketing, Marketing Pros, Prospecting, Sales, Sales Cycle, Sales Training, Selling, Training Trends
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
by Joe Harrison | Jan 22, 2016 | P1 Learning, Sales Cycle
Our friends at ej4 put together this great article. Thought we’d share… If the Internet didn’t exist, you wouldn’t be reading this. More importantly, I believe if the Internet didn’t exist, we would have shorter sales cycles. Why? Well for one,...
