by Jennifer Lane | Jun 11, 2025 | Advertising, P1 Plus, Sales, Sales Training, Seller Success Program, Selling, Success
Written by Jessica Bennett You’ve probably heard a client say, “We just want to get our name out there” or “We just need more customers coming in”. It sounds simple enough, but as a media seller, you know there’s real strategy behind that request. What they’re asking...
by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
by Jennifer Lane | Jul 9, 2024 | Advertising, P1 Learning, Sales, Sales Relationships, Sales Training, Sports, Success, Ten-Minute Trainer, Ten-Minute Trainer Network
By Speed Marriott Sports is a product unlike any other. It’s not just about selling sponsorships, promotions, or merchandise; it’s about tapping into the raw, unfiltered emotions that bind us to our teams, our athletes, and the very spirit of competition....
by Jennifer Lane | Jul 9, 2024 | Advertising, Broadcast, Closing the Sale, Communication, Creativity, Emotional Intelligence, Local, Marketing, Media, Motivation, Networking, Recommendations, Sales, Sales Cycle, Sales Relationships, Selling, Sports, Team Dynamics, Teamwork, Ten-Minute Trainer Network
By Derron Steenbergen Sometimes, it all begins with sports… After going to college to be a school teacher and realizing I could not do that the rest of my life, I found myself in the broadcasting business. I began selling and doing play by play for high school sports....
