by Jennifer Lane | Mar 7, 2025 | Advertising, AI, Digital, Digital Sales, Radio, Sales, Selling, Small Business, TV
In today’s rapidly evolving sales landscape, traditional media sales methods are being enhanced by innovative digital strategies. One such strategy gaining significant traction is social selling. For local radio and television sales professionals, understanding and...
by Jennifer Lane | Mar 6, 2025 | Uncategorized
In today’s ever-evolving business landscape, local businesses face a host of challenges—from navigating economic uncertainty to competing with large online retailers. However, one often-overlooked strategy has proven to be a game-changer: partnerships. By working...
by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
by Jennifer Lane | Jan 5, 2025 | Communication, Customer Service
Blog Written by Derron Steenbergen In today’s crowded marketplace, customer loyalty isn’t just a nice-to-have—it’s a critical differentiator between businesses that thrive and those that struggle. Customers don’t just want good service; they want personalized service...
