Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
Keeping a steady flow of communication with your client is critical to ensuring their marketing plans are on track and meeting goals. But without those constant touches, sales professionals run the risk of being “ghosted” by their clients. Have you ever...
