by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling
New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips
These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
by Jennifer Lane | Oct 1, 2024 | Closing the Sale, C.N.A., Communication, Customer Needs Analysis, Renewals, Sales Cycle, Sales Relationships, Selling
Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it’s crucial to stand out as a...
by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling
Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
by Joe Harrison | Apr 6, 2022 | Communication, Management, Motivation
Keeping a steady flow of communication with your client is critical to ensuring their marketing plans are on track and meeting goals. But without those constant touches, sales professionals run the risk of being “ghosted” by their clients. Have you ever...
