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Do’s and Don’ts of Advertising During COVID-19

Do’s and Don’ts of Advertising During COVID-19

by Joe Harrison | Jun 5, 2020 | Advertising, COVID-19, Economy, Sales

We’re happy to bring back guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for Entercom and...

Welcome To The Business! (It Only Gets Easier From Here)

by Joe Harrison | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training

My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...

Don’t Look Back. It’s Time To Move Forward

by Joe Harrison | May 27, 2020 | Advertising, COVID-19, Economy, Sales

We’re happy to introduce you to our guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...

Gathering Prospect Info

by Joe Harrison | Mar 4, 2020 | Communication, Customer Service, Networking, Sales, Sales Relationships, Selling

Ah, prospecting. No, we’re not in the old west panning for gold in California… although, there is a case for sifting through rock and mud to find a few flakes of gold, right!? Instead, we’re talking about prospecting for potential clients. For those...

Internship Best Practices For Employers

by Joe Harrison | Feb 5, 2020 | Communication, Customer Service, Internship, Sales, Sales Relationships, Workplace

Does this sound familiar? “Uh… yeah, I… would love to have an internship program to grow our company! Wait, do we offer internships? Do we pay our interns?”. Don’t worry, we’re not judging! Most companies love the idea of having an...

How Customers Want to Be Treated

by Joe Harrison | Jan 9, 2020 | Communication, Customer Needs Analysis, Customer Service, Sales, Sales Relationships

Often there seems to be a breakdown between what companies think their customers want versus what their customers really want. Does this surprise you? It shouldn’t. Current customers want more than help with their problems… they want to know what you can...
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