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Get “F2F” With Your Customer

Get “F2F” With Your Customer

by Joe Harrison | Apr 7, 2021 | Communication, Sales, Sales Relationships, Selling, Success

The way we conduct business has changed. We went from being out and about within our community to doing business remotely via Zoom (and in some cases, still in our pajamas). This isn’t anything that you haven’t heard, but what’s important to...
Tips to Getting the Renewal

Tips to Getting the Renewal

by Joe Harrison | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...
Generational Marketing

Generational Marketing

by Joe Harrison | Sep 10, 2020 | Customer Service, Generational Marketing, Marketing, P1 Learning, Sales Relationships, Selling

When it comes to the consumer purchase path it’s no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that’s a great question as it all depends on the generational lens you are looking through that...
How Are You Adapting?

How Are You Adapting?

by Joe Harrison | Aug 24, 2020 | COVID-19, Innovation, Motivation, Sales, Sales Relationships, Selling, Small Business, Workplace

According to a recent article from the Washington Post, more than 100,000 small businesses have closed their doors forever this year, and sadly, that number is still on the rise.  This is scary numbers that keep small businesses up at night, but those who remain...

Gathering Prospect Info

by Joe Harrison | Mar 4, 2020 | Communication, Customer Service, Networking, Sales, Sales Relationships, Selling

Ah, prospecting. No, we’re not in the old west panning for gold in California… although, there is a case for sifting through rock and mud to find a few flakes of gold, right!? Instead, we’re talking about prospecting for potential clients. For those...

Internship Best Practices For Employers

by Joe Harrison | Feb 5, 2020 | Communication, Customer Service, Internship, Sales, Sales Relationships, Workplace

Does this sound familiar? “Uh… yeah, I… would love to have an internship program to grow our company! Wait, do we offer internships? Do we pay our interns?”. Don’t worry, we’re not judging! Most companies love the idea of having an...
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