by Joe Harrison | May 5, 2021 | Digital Sales, P1 Learning, Sales, Ten-Minute Trainer
The rumors are true! We’re thrilled to be partnering once again with Derron Steenbergen on our on-demand series called “Speed and Swagger: Ten-Minute Trainer”. This project is built upon the success of our Rising Above events, and now we’re able to...
by Joe Harrison | Mar 23, 2021 | Closing the Sale, Cold Calling, Digital Sales, Sales, Uncategorized
As you look for prospective clients, it’s important to understand how people think and what motivates them. In short, knowing their personality type can help you make that connection. But you can’t just run up to your prospective client and ask the...
by Joe Harrison | Jan 12, 2021 | Digital, Digital Sales, Online Training, Sales
OVERLAND PARK, KS (January 12, 2021) – P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best...
by Joe Harrison | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
by Joe Harrison | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday
It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
by Joe Harrison | May 2, 2017 | Advertising, Digital Sales, Interactive Sales, Media
At P1 Learning, our founders cut their teeth in the broadcast world. Early in their careers, they lived in the world of spots and dots, and organized their days surrounding drive time. And while the emergence of digital media has certainly changed the landscape of the...