by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
by Joe Harrison | Nov 7, 2018 | Broadcast, Sales, Selling
Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow ups. Is it really “the most wonderful time of the year?” P1 Learning wants to...
by Joe Harrison | Oct 16, 2018 | Negotiation, Sales, Selling, Six Degrees of Separation
I am sure all of you have heard the quote from Dr. Seuss “Why fit in when you were born to stand out!”. Here at P1 Learning, our goal is to stand out as the premier choice for training sales professionals. We want to be the first thought (or first...
by Joe Harrison | Sep 25, 2018 | Negotiation, Sales, Selling, Six Degrees of Separation
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more...
by Joe Harrison | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling
Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...
by Joe Harrison | Jul 24, 2018 | Branding, Marketing, Media, Sales
With all the money being spent on professional and big college sports, there are other very creative places in the sports world where you can launch a message for your product. The experts are starting to take a serious look at high school and small college...
