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How to Build Long-Term Trust with First-Time Advertisers

How to Build Long-Term Trust with First-Time Advertisers

by Jennifer Lane | May 13, 2025 | Advertising, C.N.A., Closing the Sale, P1 Learning, P1 Plus

Written by Jessica Bennett Landing a first-time advertiser is a big win but if you want real success, your goal should be turning that advertiser into a loyal, long-term client. Many first-time advertisers are hesitant. They might be unsure of the process, cautious...
AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals

AI Unleashed: Empowering New Media Sellers to Crush Their Sales Goals

by Jennifer Lane | Mar 6, 2025 | Advertising, AI, Digital Sales, Goals, Sales, Sales Cycle, Sales Relationships, Seller Success Program, Selling

New hires in media sales are buzzing about one game-changing trend: leveraging artificial intelligence to transform the way we work. AI isn’t just a futuristic add-on—it’s become an essential tool that streamlines everything from lead generation to crafting...
How to Generate High-Quality Leads on LinkedIn

How to Generate High-Quality Leads on LinkedIn

by Jennifer Lane | Feb 3, 2025 | Communication, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling, Ten-Minute Trainer Network, Tips

These days, if you’re in sales and not using LinkedIn, you’re leaving money on the table. With over a billion users—including tons of decision-makers—it’s way more than just a networking site. It’s a goldmine for finding, connecting with, and closing prospects. But...
Nurturing Client Relationships Before the Year-End Rush

Nurturing Client Relationships Before the Year-End Rush

by Jennifer Lane | Oct 1, 2024 | Closing the Sale, C.N.A., Communication, Customer Needs Analysis, Renewals, Sales Cycle, Sales Relationships, Selling

Nurturing client relationships is a vital skill for salespeople seeking long-term success. Quality relationships foster trust, loyalty, and ongoing engagement, ultimately leading to more closed deals. In competitive markets, it’s crucial to stand out as a...
It’s Renewal Season! Are you ready?

It’s Renewal Season! Are you ready?

by Joe Harrison | Sep 7, 2022 | P1 Selling, Renewals, Sales, Sales Cycle, Sales Relationships, Sales Training, Selling

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7...
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Recent Posts

  • Helping Your Clients Build Brand Awareness That Sticks
  • Stay Motivated in Summer Sales: 5 Strategies for Small Business Success
  • How to Build Long-Term Trust with First-Time Advertisers
  • The Content Confidence Gap: How to Stand Out Without Selling Out
  • The Media Sales Funnel Explained (and How to Navigate It)

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Recent Posts

Helping Your Clients Build Brand Awareness That Sticks

Stay Motivated in Summer Sales: 5 Strategies for Small Business Success

How to Build Long-Term Trust with First-Time Advertisers

The Content Confidence Gap: How to Stand Out Without Selling Out

The Media Sales Funnel Explained (and How to Navigate It)

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