by Joe Harrison | Nov 20, 2018 | Advertising, Marketing, Marketing Pros, Sales, Selling
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
by Joe Harrison | Jul 24, 2018 | Branding, Marketing, Media, Sales
With all the money being spent on professional and big college sports, there are other very creative places in the sports world where you can launch a message for your product. The experts are starting to take a serious look at high school and small college...
by Joe Harrison | Aug 20, 2013 | Budgeting, Digital, Marketing
I came across this article in a recent edition of the I.A.B. SmartBrief eNewsletter. If you are not currently subscribing to this publication published daily by the Interactive Advertising Bureau, you should be. It’s free, well written and I believe one of the best...