by Joe Harrison | Jun 5, 2019 | Advertising, Branding, Broadcast, Communication, On Air, On Air Talent, Radio
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
by Joe Harrison | Jan 9, 2019 | Broadcast, Communication, Digital, Media
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at the head of that table. Broadcast radio and television are remarkably...
by Joe Harrison | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling
Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...
by Joe Harrison | Aug 19, 2015 | Communication, Generational Marketing, Hiring, Retaining Employees
Our good friends over at ej4 put together this article on communicating and keeping your millennials engaged. As millennials typically have a reputation to be job-hoppers whose careers are more focused on job satisfaction than traditional ideals of...
by Joe Harrison | Dec 17, 2013 | Closing the Sale, Communication, P1 Learning
You’ve seen that round blue, white, and green logo with the letters ej and the number 4 on a few of our courses. Who the heck is that? ej4 is our close and dear partner. In fact, we’re so close with the team at ej4 that we literally share an office building....
