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Solutions vs. Spots 

Solutions vs. Spots 

by Joe Harrison | Mar 16, 2022 | Advertising, Digital Sales, Sales Relationships, Selling, Success

One of the favorite phrases of a wily veteran manager in a company we work with is “You always go back to the devil you know.”  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively...
Tips on Building Your Client Pipeline

Tips on Building Your Client Pipeline

by Joe Harrison | Feb 17, 2022 | Prospecting, Sales, Sales Relationships

We all know building a quality client pipeline takes time and perseverance. When asked in a recent study what is the most challenging part of the sales process, it was no surprise that 80% answered prospecting and pipeline building was the most difficult.    Here are...
4 (Additional) Superhero Traits That Salespeople Have

4 (Additional) Superhero Traits That Salespeople Have

by Joe Harrison | Jan 24, 2022 | Prospecting, Renewals, Sales, Sales Relationships, Sales Training, Selling, Success

Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
How to Rock The New Year as a Salesperson

How to Rock The New Year as a Salesperson

by Joe Harrison | Dec 8, 2021 | Digital Sales, Goal Management, Goals, P1 Learning, Sales, Sales Cycle, Selling, Success

It’s that time of year when every salesperson must start thinking about the new year and come up with goals and metrics for 2022. Sounds easy, right? Well, for some it can be both stressful and daunting. BUT no need to stress! Because lucky for you, we’ve come up with...
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