by Joe Harrison | Sep 25, 2018 | Negotiation, Sales, Selling, Six Degrees of Separation
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more...
by Joe Harrison | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling
Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...
by Joe Harrison | Mar 6, 2017 | Enterprise Account, Sales, Selling
What exactly is an enterprise account? Well.. thanks to our friends and partners at ej4, let’s take brief look… Most salespeople think, mistakenly, that enterprise accounts are the largest accounts in one’s book of business. But, this is not necessarily...
by Joe Harrison | Dec 10, 2013 | Jobs, On-Demand, P1 Learning, P1 Plus, Selling, Training
I finally had a chance to watch the Ashton Kutcher film “Jobs” last night on pay-per-view. I must admit that I’m not a fan of the movie, but I am without a doubt a fan of its lead character. I felt that Kutcher’s portrayal of Steve Jobs was a bit one dimensional. He...
