by Joe Harrison | Sep 25, 2018 | Negotiation, Sales, Selling, Six Degrees of Separation
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more...
by Joe Harrison | Aug 14, 2018 | Advertising, Communication, Generational Marketing, Innovation, Sales, Selling
Millennials, millennials, millennials. That’s all we’ve been hearing for the past five years, but now it’s time to obsess over a new generation: Generation Z. Those born between 1995 and the early 2000s fall under this “post-millennial” category. They have unique...
by Joe Harrison | Jul 24, 2018 | Branding, Marketing, Media, Sales
With all the money being spent on professional and big college sports, there are other very creative places in the sports world where you can launch a message for your product. The experts are starting to take a serious look at high school and small college...
by Joe Harrison | Apr 17, 2018 | Broadcast, On Air, Sales
Nothing brings more joy to the on-air personality than the extra cash earned by sitting for two hours in a business and talking on-air four times selling whatever is around them. Nothing brings more moans from the salesperson, who has been instructed by the sales...
by Joe Harrison | Feb 28, 2018 | Broadcast, Education, Sales
February 28, 2018 For Immediate Release Lake Land College broadcasting students earn radio marketing professional certificate Several Lake Land College broadcast sales students recently earned a certificate of completion from the broadcast training company, P1...
by Joe Harrison | Feb 21, 2018 | C.N.A., Customer Needs Analysis, eLearning, Sales
Lets face it… each department within your organization is crucial to succeed. Without the management team you wouldn’t have goals to shoot for, without the accounting department you wouldn’t get paid, without your on-air or talent team you wouldn’t have a product....
