by Jessica Bennett | Mar 13, 2026 | Advertising, Communication, Sales, Sales Relationships, Sales Training, Selling, Training
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
by Jessica Bennett | Feb 18, 2026 | Advertising, Communication, P1 Learning, Sales, Sales Relationships, Sales Training, Selling, Training
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...
by Jennifer Lane | Aug 1, 2023 | Communication, Emotional Intelligence, Employee Training, Motivation, Networking, New Hires, P1 Learning, Retaining Employees, Sales Relationships, Team Dynamics, Teamwork, Ten-Minute Trainer, Ten-Minute Trainer Network, Work Stress, Workplace Bullying
In today’s rapidly evolving world, personal and professional success hinges on more than just technical skills and knowledge. Emotional Intelligence (EI), often referred to as Emotional Quotient (EQ), is a crucial factor that plays a significant role in...
by Jennifer Lane | Oct 24, 2022 | Communication
No one likes to be ghosted. In a past article, we discussed ways to not be ghosted when hiring. Today, I would like to discuss how one can get ghosted in other areas of work and how one can avoid that. Whether it’s a client who stopped responding to your emails, or a...
by Joe Harrison | Apr 6, 2022 | Communication, Management, Motivation
Keeping a steady flow of communication with your client is critical to ensuring their marketing plans are on track and meeting goals. But without those constant touches, sales professionals run the risk of being “ghosted” by their clients. Have you ever...
