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4 Stages in the Consumer Purchase Path

4 Stages in the Consumer Purchase Path

by Joe Harrison | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling

We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
Happy Holidays

Happy Holidays

by Joe Harrison | Dec 25, 2020 | Uncategorized

Wishing you and your family a very Happy Holiday and a prosperous New Year!
5 Tips for Selling Over the Phone

5 Tips for Selling Over the Phone

by Joe Harrison | Dec 1, 2020 | Closing the Sale, Cold Calling, Communication, COVID-19

In today’s sales environment, you have to be comfortable using all methods of sales communication. And we know that selling over the phone can be challenging as leads may not want to listen to lengthy sales pitches. So, how can you make your voice heard,...
10-Tips For Creating Holiday Format Revenue

10-Tips For Creating Holiday Format Revenue

by Joe Harrison | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday

It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
Wishing A Happy Retirement to Katey McGuckin-Woolam

Wishing A Happy Retirement to Katey McGuckin-Woolam

by Joe Harrison | Oct 21, 2020 | P1 Learning

P1 Learning Co-Founder, Katey McGuckin-Woolam to retire from P1 Learning after 13 years. In 2007, McGuckin-Woolam partnered with broadcaster Speed Marriott to create the online training company, P1 Learning which currently caters to thousands of broadcast stations and...
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