by Joe Harrison | Jan 6, 2021 | Digital, Digital Sales, Sales, Sales Cycle, Selling
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we’re confident on broadcasting’s future! Not only will we have a seat at the...
by Joe Harrison | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday
It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
by Joe Harrison | Jan 9, 2019 | Broadcast, Communication, Digital, Media
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at the head of that table. Broadcast radio and television are remarkably...
by Joe Harrison | Aug 20, 2013 | Budgeting, Digital, Marketing
I came across this article in a recent edition of the I.A.B. SmartBrief eNewsletter. If you are not currently subscribing to this publication published daily by the Interactive Advertising Bureau, you should be. It’s free, well written and I believe one of the best...
