by Jessica Bennett | Mar 13, 2026 | Advertising, Communication, Sales, Sales Relationships, Sales Training, Selling, Training
One of the most important conversations happening between sellers and advertisers today centers around return on investment. Clients are no longer satisfied simply knowing their message aired or their ad ran. They want to understand how their marketing dollars are...
by Jessica Bennett | Feb 18, 2026 | Advertising, Communication, P1 Learning, Sales, Sales Relationships, Sales Training, Selling, Training
The media landscape continues to shift at a pace that can feel relentless. Layoffs, restructuring, tighter budgets, expanding AI tools, and evolving client expectations have created a climate of uncertainty across our industry. It would be easy to respond by pulling...
by Jessica Bennett | Jan 9, 2026 | P1 Plus, Sales, Sales Relationships, Seller Success Program, Selling, Success, Tips, Training
The calendar flipped, the static cleared, and 2026 is officially live. For media sales professionals, this isn’t just a new year, it’s a fresh frequency. One where opportunity is louder, competition is sharper, and your voice matters more than ever. If 2025 taught us...
