Blogs & Learning Insights
P1 Learning Partners with States to Draw Broadcast Talent
What’s one of the biggest complaints in our industry? There are no good salespeople to hire! While we understand the frustration, there are good people out there, but unfortunately a career in broadcast sales isn't always on their radar screen. In effort to address...
Shop Local
At P1 Learning we’re out to save the world one local store at a time; or as a media company, why should you be concerned about promoting your audience to shop local? Back in 2010 American Express invented Small Business Saturday on the first Saturday after...
The Broadcast Remote
Nothing brings more joy to the on-air personality than the extra cash earned by sitting for two hours in a business and talking on-air four times selling whatever is around them. Nothing brings more moans from the salesperson, who has been instructed by the sales...
Anti-Harassment For The Media
As you may recall, last week Inside Radio published an article featuring NASBA Members discussing the topic if sexual harassment. Since then, we’ve heard from many of you as P1 Learning offers content specific to anti-harassment and workplace compliance. Our...
College Students Earn Sales Certificate
February 28, 2018 For Immediate Release Lake Land College broadcasting students earn radio marketing professional certificate Several Lake Land College broadcast sales students recently earned a certificate of completion from the broadcast training company, P1...
Tailor Your Pitch
Lets face it… each department within your organization is crucial to succeed. Without the management team you wouldn’t have goals to shoot for, without the accounting department you wouldn’t get paid, without your on-air or talent team you wouldn’t have a product....
5 Tips To Successfully Onboard A New Hire
Do you find yourself asking, "whatever happened to that new person we hired? Avoid asking that question by following these "5 Tips To Successfully Onboard A New Hire" (Onboarding, also known as organizational socialization or orientations) 1. Make sure your...
5 Tips to Hiring Right
Wouldn't it be great if there was a stork that delivered outstanding new sales people to your office? Well, don't hurt your neck looking up! Allow us to present to you, the "5 Tips To Hiring Right" (we would have had ten tips but the red wine ran out). 1. Throw out a...
How To Find Quality Sellers
One of the most common challenges we hear is how hard it is to find quality sales people. This is a common issue, not just to media as competition to hire talented sellers is fierce across all industries. In radio and television ad sales, there are often more...