The P1 Futures Program Gains an Underwriter

The P1 Futures Program Gains an Underwriter

by | Oct 2, 2018

The P1 Futures Program is a two-week “pop up” curriculum that brings broadcast sales to the forefront of college students’ minds. Since the beginning of the program, we’ve partnered with State Broadcasters Associations to fund 10+ colleges and universities across the nation. What are the results? Over 100 students have soaked up the content, and they’re already being drawn to the broadcast industry. 

“This past Spring, I had the opportunity to take the P1 Learning sales program through Illinois State University and the Illinois Broadcasters Association. I always felt that I had sales skills, but P1 Learning helped me to better understand the product. Today I’m an Account Executive for WMBD.”  – Allie W. | WMBD-TV | Illinois State University Grad

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As usual, services rely on supply and demand. But, with a growing number of colleges and universities asking for the P1 Futures Program, classroom demand started to outweigh the supply of licenses State Associations could provide. What a great problem to have! We opened the opportunity to fund scholarships to other broadcast-based companies and crossed paths with vCreative, a Florida company that focuses on software solutions for the broadcast industry. Their mission to bring creativity and fun back to radio lead them to become the first underwriter for the P1 Futures Program!

vCreative’s efforts in drawing more talent to the broadcast industry has created a partnership like no other. Multiple classrooms will benefit from the curriculum and vCreative will receive recognition in all P1 Futures Program materials.

If you’re a state association or broadcast-based company looking to assure a healthy future for the broadcast industry, contact Bryan Marriott, VP of Marketing and Sales, at or 913-209-2568.

About vCreative: 

vCreative’s cloud-based solutions enable stations to thrive by eliminating costly errors and simplifying the workflow process. They provide over 4,000 local radio & TV stations, networks, and national radio companies with software solutions that are fast, intuitive, dependable, and enhance creative opportunities.

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