Blogs & Learning Insights
A Day In the Life of On Air Talent
When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ's from Casey Kasem (yes, I grew up in the '80s) to Ryan Seacrest. But do you know what on-air talent has to do each day to...
Networking with Media Professionals
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
Onboarding Myths
Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies, and one of the main reasons is because they don’t understand...
Conducting a Customer Needs Assessment (C.N.A.)
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...
2019 Sales and Marketing Trends
In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these technologies...
Broadcast Media In A Digital World
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at the head of that table. Broadcast radio and television are remarkably...
Sales Training Expectations vs. Reality
Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite match up on what we thought would happen and the reality of what...
Marketing Professional Program
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
Helpful Ideas to Start Off the New Year
Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow ups. Is it really “the most wonderful time of the year?” P1 Learning wants to...