Blogs & Learning Insights
On-Air Insights With Katey
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
5 Tips To Successful Internships
Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...
How To Get Students Interested In Broadcast Sales
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they're especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to create...
Top Questions College Students Ask About Broadcast Sales
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
Goal Management: What’s Your Number?
So, how much money do you want to make this year? Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none of his business.” And in fairness, you are correct, it is none of my...
A Day In the Life of On Air Talent
When discussing radio, one of the most popular and well known positions is the DJ or on-air talent. We all know those famous national DJ's from Casey Kasem (yes, I grew up in the '80s) to Ryan Seacrest. But do you know what on-air talent has to do each day to...
Networking with Media Professionals
Whether you’re living your dream job in media right now or your on your way up, it’s always a good idea to keep your networking pipeline full. There are a number of ways to find and nurture new acquaintances who may be able to enhance your career objectives. ...
Onboarding Myths
Onboarding is one of the most important things a company can do to ensure their recent hire feels confident in their new job. Sadly, this process is not being done correctly at most companies, and one of the main reasons is because they don’t understand...
Conducting a Customer Needs Assessment (C.N.A.)
As a seller, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need’s analysis or the “tell me” interview. There are lots of catchy names… but the end game is the...