P1 Learning Blog
How to Recruit The Next Generation
We all know that attracting the next generation to a career in media sales is an ongoing challenge. But, how do you get individuals to want to come and work for you across all other industries? For the last three (3) years I have been overseeing the P1 Futures Program...
Time Management For Sellers
Do you ever feel like you have too much to do and too little time? Join the club! You have to research sales prospects, keep in touch with leads, and have that document over to your boss (that they requested last week) turned in by noon…. Ugh! Listen we've all been...
How To Provide Great Employee Onboarding
At one point or another everyone has to be the “new hire” within a company. Do you remember how you felt? Did the company make you feel welcomed or did you feel awkward during your first week/month working there? With hiring on the rise and individuals having so many...
Closing The Sale
It's really quite simple... people need to purchase both goods and services to help run their own businesses. So why do our customers and/or potential customers hesitate to buy from us? On the flip side for our own businesses to survive we need to sell our advertising...
Speed & Swagger: Ten-Minute Trainer
The rumors are true! We're thrilled to be partnering once again with Derron Steenbergen on our on-demand series called "Speed and Swagger: Ten-Minute Trainer". This project is built upon the success of our Rising Above events, and now we’re able to bring fresh,...
Asking Great Sales Questions
In sales you want to make sure you are getting as much information out of your client as possible to ensure you are providing them with the best solutions for their problems. But getting these answers can be tricky if you don’t know what to ask. Typically, in sales a...
Get “F2F” With Your Customer
The way we conduct business has changed. We went from being out and about within our community to doing business remotely via Zoom (and in some cases, still in our pajamas). This isn't anything that you haven't heard, but what's important to understand is that over...
Use DISC To Increase Your Sales
As you look for prospective clients, it's important to understand how people think and what motivates them. In short, knowing their personality type can help you make that connection. But you can't just run up to your prospective client and ask the question, “what's...
Listen Between the Songs
Over the years broadcast Radio has witnessed more than its share of challenges. Included in this rather lengthy list was the introduction of Television, 8-track, cassette, DVD, iPod, Satellite, web-stream… oh, and let’s not forget disco. In each case, Radio was kicked...