Blogs & Learning Insights
2019 Sales and Marketing Trends
In sales, it's always important to look ahead and see what trends, tips, and tools are out there or on the horizon to make one's life easier. Since the sales world is always changing with new technologies, it is essential to keep up with and embrace these technologies...
Broadcast Media In A Digital World
“Where does radio and television fit in with digital media?” I may be a bit biased, but I feel that not only do we have a place at the table, I’ll dare say that we’ve got an opportunity to sit at the head of that table. Broadcast radio and television are remarkably...
Sales Training Expectations vs. Reality
Have you ever started a new job and thought to yourself... "well, this is NOT what I sign up for"? Not to worry, we've all been there at some point in our career. Our expectations don't quite match up on what we thought would happen and the reality of what...
Marketing Professional Program
Imagine if Elon Musk never got recognition for his work. His inventions alone would be known to the public, but how would people know who to turn to if they wanted to get involved or pay for his expertise? The simple answer is recognition! Elon Musk climbed the ranks...
Helpful Ideas to Start Off the New Year
Ah, the life of a media sales representative at the end of the year. Last minute sales challenges, holiday mentality distracting your clients, and those renewal proposal follow ups. Is it really “the most wonderful time of the year?” P1 Learning wants to...
Don’t Get Ghosted!
There is a trend happening lately in companies called "ghosting" that's shaping the way companies are hiring and onboarding employees. What is ghosting you might ask? You've come to the right place! Ghosting is when a candidate either misses a scheduled job...
Become P1″ Within Your Marketplace”
I am sure all of you have heard the quote from Dr. Seuss "Why fit in when you were born to stand out!". Here at P1 Learning, our goal is to stand out as the premier choice for training sales professionals. We want to be the first thought (or first preference)...
The P1 Futures Program Gains an Underwriter
The P1 Futures Program is a two-week “pop up” curriculum that brings broadcast sales to the forefront of college students’ minds. Since the beginning of the program, we've partnered with State Broadcasters Associations to fund 10+ colleges and universities across the...
How To Get The Renewal
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more...