Blogs & Learning Insights
Solutions vs. Spots
One of the favorite phrases of a wily veteran manager in a company we work with is "You always go back to the devil you know." In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively speaking,...
Co-Workers ‘Lead’ The Way
Too often, we, as sales professionals get wrapped up in our own world — making calls, entering orders and finishing up report after report for accounting. It's easy to become captive to our cubicle and computer screen and miss the prospects and ideas right across the...
Tips on Building Your Client Pipeline
We all know building a quality client pipeline takes time and perseverance. When asked in a recent study what is the most challenging part of the sales process, it was no surprise that 80% answered prospecting and pipeline building was the most difficult. Here are...
4 (Additional) Superhero Traits That Salespeople Have
Back in 2019 (which feels like a million years ago) I wrote a blog about “4 Superhero Traits That Salespeople Have.” In this blog, we discussed the four traits superheroes and salespeople had in common (Resilience, Passion, Confidence, and Goal-Oriented), but did you...
10 Leaders Will Get Your Stations Ready for 2022
Swagger Institute, P1 Learning, and the National Alliance of State Broadcasters Associations (NASBA) have teamed up again to provide a virtual sales and management training summit on Wednesday, January 26th, and Thursday, January 27th. Featuring Bob Houghton (NASBA)...
How to Rock The New Year as a Salesperson
It’s that time of year when every salesperson must start thinking about the new year and come up with goals and metrics for 2022. Sounds easy, right? Well, for some it can be both stressful and daunting. BUT no need to stress! Because lucky for you, we’ve come up with...