Blogs & Learning Insights
Ways To Stay Motivated During The Summer
Everyone loves summer... it's that time of year when you can enjoy outside activities with friends and family. It can also be that time of year when you get distracted by all the fun things going on around you. Or you might have your vacation coming up next week, and...
Are You Struggling To Hire?
One of the most common things that we hear form our clients has to do finding quality talent to fill roles at the station level. Of course, the reasons why vary from station to station, but what is the same is that they need help with their recruitment efforts. Not to...
Setting The Appointment By E-mail
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, lets tackle this topic head-on. In working with media-based companies all over the country, we’ve found...
S.O.S. (Shiny Object Syndrome)
There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome). S.O.S. is the quest to always be in search of the newest, latest, and hottest ideas and concepts. And like...
On-Air Insights With Katey
When it comes to attracting an on-air audience, no one knows how to do it better than our very own Katey McGuckin-Woolam who was a radio personality in the Kansas City area for over 25 years. Recently I had the privilege to sit down with Katey to discuss her...
5 Tips To Successful Internships
Internships are a two-way street. On one side, you have a young professional looking for experience to grow their career. On the other side, you have employers taking a chance on potential talent with the idea that they will help the company prosper. The end game is...
How To Get Students Interested In Broadcast Sales
It’s no secret that young professionals aren’t busting down the door for broadcast sales positions. And they're especially not rushing to our tables at career fairs. But what if we took their biggest objections and turned them upside down? We already do this to create...
Top Questions College Students Ask About Broadcast Sales
With new generations entering the workforce, the broadcast industry asks itself, “How can we draw in the future sellers?” The truth is, it is difficult to explain the benefits of broadcast if young professionals still have questions about how it operates. ...
Goal Management: What’s Your Number?
So, how much money do you want to make this year? Your initial response to the above question is probably something along the lines of: “I can’t believe he just asked me that! It’s really none of his business.” And in fairness, you are correct, it is none of my...