Blogs & Learning Insights
Marketron Aligns With P1 Learning To Create A Digital Sales Training Library
OVERLAND PARK, KS (January 12, 2021) – P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best...
4 Stages in the Consumer Purchase Path
We often hear people questioning broadcast media’s relevance in the years to come. Something along the lines of “how does broadcast fit into today’s digital world?” Here at P1 Learning we're confident on broadcasting’s future! Not only will we have a seat at the...
Happy Holidays
Wishing you and your family a very Happy Holiday and a prosperous New Year!
5 Tips for Selling Over the Phone
In today's sales environment, you have to be comfortable using all methods of sales communication. And we know that selling over the phone can be challenging as leads may not want to listen to lengthy sales pitches. So, how can you make your voice heard, generate...
10-Tips For Creating Holiday Format Revenue
It's the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming. Change...
Wishing A Happy Retirement to Katey McGuckin-Woolam
P1 Learning Co-Founder, Katey McGuckin-Woolam to retire from P1 Learning after 13 years. In 2007, McGuckin-Woolam partnered with broadcaster Speed Marriott to create the online training company, P1 Learning which currently caters to thousands of broadcast stations and...
How to Organize Your Work Day
This past weekend, like most Americans, I was home watching the latest shows on Netflix I came across a new show called “The Home Edit.” The premise of this show is that we all could use some organization in our lives. Specifically, the show takes you through steps on...
Tips to Getting the Renewal
Oh, the delightful time of the year when many advertising contracts are due for renewal. Everyone knows that retaining customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs at least 7 times more to attract a new customer than it does to keep a current one (yikes!).
Generational Marketing
When it comes to the consumer purchase path it's no surprise that each generation has its perspective. So how does someone effectively market to them? Well, that's a great question as it all depends on the generational lens you are looking through that will determine...