We’ve all heard it before:
“Nobody’s buying in July.”
“Decision-makers are on vacation.”
“It’s just a slow season.”
But let’s set the record straight the summer sales slump is a myth. And the best in the business know it. While others hit cruise control, top performers see July as prime time to gain ground. Less noise in the market means your message has a better chance of being heard. Fewer sellers calling means more opportunities for you to stand out. So how do the pros do it? Here’s how successful sellers keep their momentum going, even when the beach is calling.
Time-Block Like a Boss (Even Around Vacations)
Summer schedules can be unpredictable, but that doesn’t mean your pipeline has to suffer. Top performers use flexible time-blocking to stay productive.
That means:
- Pre-scheduling prospecting blocks around known out-of-office days
- Using early mornings for focused outreach before distractions hit
- Setting “non-negotiable” weekly touchpoints, even if you’re out of town
Sales don’t need to stop just because you’re out of office, it just needs a plan.
Get Creative with Your Prospecting
Prospecting can’t always look the same year-round. In July, try:
- Short, friendly check-ins that feel more like a summer hello than a sales pitch
- Creative subject lines that tap into vacation or seasonal themes
- Leaning into tools like the “Getting the Appointment” video series to sharpen your messaging and break through
Top sellers know how to mix relevance with consistency Summer is no exception.
Stand Out While Others Coast
The truth? Many of your competitors are taking their foot off the gas. That’s your edge.
- Follow up faster
- Offer value without a hard sell
- Be the one who shows up when others don’t
When buyers are ready to re-engage, who will they remember? The one who kept showing up.
Tap Into Speed & Swagger
Need a little extra push to stay motivated this summer? The Speed & Swagger series on the Ten-Minute Trainer Network is packed with bold advice, high energy, and timely reminders that sales success doesn’t take the summer off.
Check out recent episodes like:
These quick videos are perfect for recharging your mindset in between calls or on your lunch break.
The Bottom Line:
Summer isn’t slow unless you are. This July, outwork, outthink, and outshine the competition, and set yourself up for a stronger close to the year.
Need a place to start?
Watch the “Getting the Appointment” series or dive into Speed & Swagger for the mindset and tools to win in July.