Blogs & Learning Insights
How To Find Quality Sellers
One of the most common challenges we hear is how hard it is to find quality sales people. This is a common issue, not just to media as competition to hire talented sellers is fierce across all industries. In radio and television ad sales, there are often more...
Recruit, Hire, Train, Retain
What is the #1 complaint we hear? "Great sales people are impossible to find!" With the low unemployment rate, it is becoming more and more competitive to locate, attract and hire new sellers. It takes commitment, time, manpower and strategy to succeed. All of...
Radio Show Presenter – Speed Marriott
Back by popular demand, the Radio Show Consultants Series features many of the industry’s most respected and sought-after sales consultants and trainers, including P1 Learning CEO, Speed Marriott. In this nonstop, two-hour session, you’ll get “best of” tips from sales...
Getting Time On Your Side
As an account manager, a typical day consists of the following: All staff meetings, sales meetings, promotions meetings, face to face client meetings… one on one manager meetings, client lunch meetings… and the list goes on and on and on. Look, we are all granted an...
Learning Digital Sales with a Broadcast Lens
At P1 Learning, our founders cut their teeth in the broadcast world. Early in their careers, they lived in the world of spots and dots, and organized their days surrounding drive time. And while the emergence of digital media has certainly changed the landscape of the...
Five Common Roadblocks to Selling Digital
As an account manager, you know your broadcast and cable product better than anyone. But the ever-increasing demand for digital can put pressure on even the top performers in any cable and broadcast organization. The principles of selling digital are the same, but...
What is an enterprise account?
What exactly is an enterprise account? Well.. thanks to our friends and partners at ej4, let's take brief look... Most salespeople think, mistakenly, that enterprise accounts are the largest accounts in one’s book of business. But, this is not necessarily true....
How To Send A Cold Email
I’m going to say it… prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong. Think about it, throughout our childhood we were told not to talk to strangers. “Stranger danger”, right!? Fast forward a...
Focus On Opening The Sale
Ah, the close. That part of the sales speele that determines whether you or your salesperson gets paid or not. No wonder you’re always on the lookout for new closing techniques that promise big commission checks. Don’t you wish there could be some magic sentence that...