The Weekly Training Breakdown
Introduction. Welcome to media sales! It’s tough being the new kid on the block. Not to worry, we all started the same way. These courses will introduce you to your new career path.
The Sales Cycle. There’s lots to cover, so we’ll take a big picture overview of the sales process. If it doesn’t all sink in… that’s okay. We’ll dive a bit deeper in the coming weeks.
The Product. It’s time to wrap up the general product portion of your training and get to know YOUR brand, your competition, agency, and customer landscape. During our next discussion you will be given your next assignment: the Scavenger Hunt! One of our favorites… but we’re getting ahead of ourselves.
Account Management. It’s time that we transition from the product focus… to the customer focus.
Deep Dive. It’s time to take an in-depth look at prospecting, setting and prepping for your first appointment, conducting a needs assessment, writing and giving a quality presentation, asking for the order, customer service and getting the renewal.
Money Week. Review the courses from last week and begin setting appointments from your newly identified prospect list.
Final Project. Complete your C. N. A. and written presentation.
Program Wrap-Up. Prepare for your final 1-on-1 review.