P1 Learning Blog

Getting Back to Work After Vacation

Getting Back to Work After Vacation

Going back to work after a vacation can be difficult, especially if you had a great vacation, or if you have a lot of work to catch up on. Sometimes going back to work after a vacation can make you feel like you need another vacation. (I think we have all experienced...

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Using Social Media in Recruiting

Using Social Media in Recruiting

Looking for candidates can be stressful. Depending on the position, it can take weeks if not months to find the right person. If you don’t have your position posted in the right places, it could take even longer. A recent study has shown that 94% of recruiters are...

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Introducing Our Marketing Professional Program

Introducing Our Marketing Professional Program

In today’s competitive sales market standing out can be challenging that is why we have partnered with local state broadcasters’ associations to develop a training plan that will help station sellers be the best that they can be. Our “Marketing Pro” program is...

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How to Get Promoted

How to Get Promoted

So, you've established yourself as a great sales professional. You consistently meet or beat quotas, your sales are consistently growing and you have built a reputation as one of the best. So where do you go from here? While many marketing professionals are more than...

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Ways to Avoid Stress in Sales

Ways to Avoid Stress in Sales

If you're in sales, you've had to deal with the stresses that come along with selling. While some people thrive on the stress, others can crumble underneath it. Listen, we all have stress whether you're in sales or not, but what's concerning is that recent studies...

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Managing Communications

Managing Communications

Keeping a steady flow of communication with your client is critical to ensuring their marketing plans are on track and meeting goals. But without those constant touches, sales professionals run the risk of being "ghosted" by their clients. Have you ever had an "easy"...

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Solutions vs. Spots 

Solutions vs. Spots 

One of the favorite phrases of a wily veteran manager in a company we work with is "You always go back to the devil you know."  In the increasingly competitive world of broadcast marketing, that means selling spots rather than selling solutions. Relatively speaking,...

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Co-Workers ‘Lead’ The Way

Co-Workers ‘Lead’ The Way

Too often, we, as sales professionals get wrapped up in our own world — making calls, entering orders and finishing up report after report for accounting. It's easy to become captive to our cubicle and computer screen and miss the prospects and ideas right across the...

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