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10-Tips For Creating Holiday Format Revenue

10-Tips For Creating Holiday Format Revenue

by Speed Marriott | Nov 4, 2020 | Broadcast, Digital, Digital Sales, Holiday

It’s the most wonderful time of the year! Typically, stations that make the switch to holiday music enjoy a substantial increase in listenership. Interesting when you think that the holiday music phenomena goes against virtually all of the rules of programming....
Tips to Getting the Renewal

Tips to Getting the Renewal

by Speed Marriott | Oct 7, 2020 | Closing the Sale, Customer Needs Analysis, Sales, Sales Cycle, Sales Relationships, Selling, Success

Oh, it’s the delightful time of the year when many advertising contracts are due for renewal. Listen, everyone knows that retaining existing customers is more cost-effective than finding new ones. In fact, the White House Office of Consumer Affairs says it costs...

Welcome To The Business! (It Only Gets Easier From Here)

by Speed Marriott | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training

My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...

Advertising In Uncertain Times

by Speed Marriott | Mar 12, 2020 | Advertising, Advertising In A Down Economy, Economy

We’ve heard from many of you in response to clients or potential clients looking to opt-out and/or cancel advertising due to the coronavirus and economic downturn concerns. If this is something that you’re dealing with, I would invite you to log into your...

Time Management Theories

by Speed Marriott | Jan 23, 2020 | Communication, Goal Management, Time Management, Workplace

We’ve all heard the saying, “Manage your time, or it will manage you”. Listen, we’re all busy and trying to get as much done as possible in our workday. Time management isn’t about getting as many tasks done as possible each day,...

Recent Posts

  • With Digital, Broadcast Becomes Unstoppable
  • Rising Above: Climbing Higher – Recap
  • Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit
  • Marketron Aligns With P1 Learning To Create A Digital Sales Training Library
  • 4 Stages in the Consumer Purchase Path

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Recent Posts

With Digital, Broadcast Becomes Unstoppable

...

Rising Above: Climbing Higher – Recap

...

Over Half of U.S. Broadcasters Associations To Attend Virtual Training Summit

...

Marketron Aligns With P1 Learning To Create A Digital Sales Training Library

...

4 Stages in the Consumer Purchase Path

...

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