As sellers, we’re always looking for tips, tricks… anything to make our lives just a little easier. Listen, media sales can be a challenging and competitive industry and to be the best, one must be willing to put in the time and effort to build a client...
Can you believe 2023 is almost here? Have you thought about what you would like your New Year’s Resolution to be? I’ve been debating if I wanted to do one this year because I can’t seem to stick with them…. (Insert sigh). I always start out with great intentions but...
Appointment setting is one of the most requested topics these days. Let’s face it; sellers are always looking for the most effective way to attract new clients. So, let’s tackle this topic head-on. In working with media-based companies all over the country,...
No one likes to be ghosted. In a past article, we discussed ways to not be ghosted when hiring. Today, I would like to discuss how one can get ghosted in other areas of work and how one can avoid that. Whether it’s a client who stopped responding to your emails, or a...
In sales, chances are that you’ve heard the acronym, C.N.A. It can stand for the Customer Needs Assessment or Conducting the Needs Assessment. It’s also known as the need analysis or the “tell me” Interview. There are lots of catchy names… but the end game is the...
