by gbland | Jun 10, 2020 | Advertising, Economy, Prospecting, Sales
We’re happy to bring back guest contributor, Bob “Z” Zuroweste for a third week! With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
by gbland | Jun 3, 2020 | Advertising, C.N.A., Cold Calling, COVID-19, On-Boarding, On-Demand, Online Training, P1 Plus, Sales, Sales Training, Training
My business partner Katey Woolam and I launched the P1 Plus entry level sales program eight years ago and from the very beginning the mission of the curriculum was straight forward. To on-board new sellers to the broadcast industry and provide them the coursework...
by gbland | May 27, 2020 | Advertising, COVID-19, Economy, Sales
We’re happy to introduce you to our guest contributor, Bob “Z” Zuroweste. With 30+ years in the media industry, you may know Z from his time as VP/Market Manager Clear Channel, Sr. VP/Director of Sales for CBS Radio, VP/Market Manager for...
by gbland | May 20, 2020 | On-Demand, Online Training, Programming, Training, Video Content
Let’s face it… we live in a very visual world. Now more than ever, people are turning to visual modalities for entertainment, learning, and connecting with their family and friends. Take YouTube as an example as more than 500 million hours of videos are...
by gbland | Mar 12, 2020 | Advertising, Advertising In A Down Economy, Economy
We’ve heard from many of you in response to clients or potential clients looking to opt-out and/or cancel advertising due to the coronavirus and economic downturn concerns. If this is something that you’re dealing with, I would invite you to log into your...
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