Advertising in a Down Economy

Advertising in a Down Economy

Rising interest rates, spiking fuel prices, war in Ukraine, supply chain issues. Yes, some of us, including our clients, are getting nervous about the constant barrage of bad news — while others look at what’s happening in their own region as an economic upswing. Gas...

The Branding Process

The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...