The Branding Process

The branding process is really important for two reasons. First, your primary objective is to help your client (you know, the advertiser) craft an effective brand image for his or her business. So you are going to want to help them answer questions regarding their...

S.O.S. (Shiny Object Syndrome)

There is a new ailment out there that is plaguing many members of our industry. These individuals suffer from the disease S.O.S. (Shiny Object Syndrome). S.O.S. is the quest to always be in search of the newest, latest, and hottest ideas and concepts. And like...