We have all used the expression, “teaching an old dog new tricks”, when speaking about your veteran sales team regarding the new era of digital sales. Sure, the produce has changed a bit, but the basic concepts are still the same. No matter what the platform is… on-air, digital, mobile, or traditional advertising. Your goal is to find the needs, fulfill the needs, and have a presentation that supports the needs.
Review the sales cycle on the P1 Learning campus and get back to the basics.