This past weekend was the annual pumpkin patch visit at our house. After a 30-minute drive, parking about a half mile away from the farm, standing in line to purchase hot apple cider donuts, a jug of cider, and well beyond my share of pumpkins, I couldn’t help but think how profitable the Halloween holiday is.
However, to my amusement this morning I stumbled upon an article on CNN Money titled, “Halloween spending seen cooling down this year”. My first thought… “not at my house!”. But for those of us in the advertising sales world, I got to thinking… Are you experiencing decreased spending this holiday? Right on track as last year? Or perhaps setting new sales records? Chime in and let us know. I can already see a future “holiday advertising class” in the making…
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