As sellers, we are conditioned to say “yes” when our customer wants something. But two bad things can happen…
1. We give away the store.
2. We get nothing in return.
Customers want as much as possible for free. They want the moon, but you are not the man on the moon!
Just say “No, But, If™”
I know what you’re staying… “are you crazy? I can’t say ‘no'”. True, but if you follow these steps you’ll get what you want and your customer will get what they want. It is a process.
1. Say “no”: nicely, remorsefully, respectful and very carefully.
2. Right after no, you say “but, i could (fill in the blank)”. That blank has to satisfy the need or want of your customer.
When saying “no”, show concern for what they asked you for. Follow quickly with “but, if…” you could give me a longer contract I might be able to get the price down. The end result: we’ll never give anything up without getting something in return. Try it, you’ll love it.