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Five Common Roadblocks to Selling Digital

As an account manager, you know your broadcast and cable product better than anyone. But the ever-increasing demand for digital can put pressure on even the top performers in any cable and broadcast organization. The principles of selling digital are the same, but honing the digital expertise can be overwhelming – and even off-putting at

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How To Send A Cold Email

I’m going to say it… prospecting sucks. The thought of picking up the phone and reaching out into the unknown just feels all wrong.  Think about it, throughout our childhood we were told not to talk to strangers. “Stranger danger”, right!?  Fast forward a few years and here we are in our career in media

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Focus On Opening The Sale

Ah, the close. That part of the sales speele that determines whether you or your salesperson gets paid or not. No wonder you’re always on the lookout for new closing techniques that promise big commission checks. Don’t you wish there could be some magic sentence that can put the customer into a purchasing trance? Well…

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What It Takes To Be A Digital Media Seller

The prevalence of smart devices has brought about a near-constant overlap of advertising and the internet. As you may have already guessed this has caused interactive advertising to grow by leaps and bounds. In fact, online display, paid search, mobile and social media are now critical components in most marketing campaigns and are demanding more and more of the advertiser’s –

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